Value of a Trademark
The Value of a Trademark How much is your brand worth? The answer might surprise you. In this episode, we explore: 💰 How trademarks add measurable value to your business 🧱 Why brand equity starts with legal protection 📈 The ripple effects of a strong mark — from customer trust to investor confidence 📊 Case […]
Trademark Applications
Trademark Applications Thinking about filing your own trademark? Slow down — and listen to this first. In this episode, we cover: 📝 What you need before you apply ⚖️ The difference between “use” and “intent to use” filings 🚫 Common mistakes that tank applications 🔍 What happens after you hit submit We’ll show you how […]
The Monster Trademark Fight
The Monster Trademark Fight Monster Energy has claws — and not just on the can. In this episode, we dig into: ⚡ The iconic “M” claw and color combo that define Monster’s brand ⚖️ Why the company’s aggressive trademark strategy has sparked controversy 🚫 Cases against small businesses and unrelated products using “Monster” or similar […]
Global Trademarks: One Brand, Many Borders
Your brand might be global — but your trademark isn’t. In this episode, we cover: 🌎 How international trademark systems differ from the U.S. 🧾 What the Madrid Protocol does (and doesn’t) protect 🚫 The biggest mistakes brands make when going global 💬 Real examples of global brands facing cross-border challenges If you’re expanding internationally, […]
Jack Daniel’s: The Spirit of Protection
Few brands have defended their identity like Jack Daniel’s. In this episode, we dig into: 🥃 The legendary whiskey’s long history of trademark enforcement ⚖️ Why its square bottle and black label became courtroom icons 🐶 The Supreme Court case over the “Bad Spaniels” parody toy — and what it means for trademark law 💡 […]
Skechers: Protecting a Step Ahead
Skechers may be known for comfort, but its trademark strategy is anything but casual. In this episode, we unpack: 👟 The trademarks behind Skechers’ most recognizable shoe designs ⚖️ How the brand defends its look against copycats (including rivals like Adidas and Nike) 💡 Why design patents and trademarks often overlap in footwear 💬 The […]
Your Hotel Isn’t Just a Hotel Anymore.
Check into a luxury hotel today and you’ll probably encounter a carefully designed world. There is a signature scent in the lobby, a particular playlist in the bar, custom toiletries in the bathroom and bedding that feels just different enough from yours at home to make you wonder whether you can buy it. Increasingly, the […]
When a TV Show Becomes a Brand, Things Get Interesting.
There was a time when the commercial life of a television series was relatively easy to understand. A network commissioned a show, audiences watched it at an appointed hour and successful programs might eventually make their way into syndication. Today, a hit television series can become something much larger. Streaming gives shows global audiences and […]
Hollywood Has a New Cast Member. Its Name Is AI.
Hollywood has survived sound, television, home video, computer-generated imagery and streaming. Each technological shift arrived with predictions that filmmaking would never be the same again, and each one ultimately changed both the creative process and the business surrounding it. Artificial intelligence may prove to be the next transformation, but this time the technology is touching […]
AI Read the Library. Publishers Want to Know Who Gave It Permission.
Artificial intelligence can write a poem, summarize a textbook, imitate literary styles and answer questions about subjects ranging from medieval history to molecular biology. To learn how to do all of that, AI models need enormous amounts of information. Publishers would now like to have a conversation about the reading list. In July 2026, Hachette […]