Skechers may be known for comfort, but its trademark strategy is anything but casual. In this episode, we unpack:

👟 The trademarks behind Skechers’ most recognizable shoe designs
⚖️ How the brand defends its look against copycats (including rivals like Adidas and Nike)
💡 Why design patents and trademarks often overlap in footwear
💬 The legal steps every lifestyle brand can learn from Skechers’ approach When your product is everywhere, protection isn’t optional — it’s essential.