KFC Wants Canada to Get “KWENCHED.” There’s Just One Problem.
KFC has spent decades convincing the world that eleven herbs and spices can become a global brand. Now the company has its sights set on something a little more refreshing. KWENCH BY KFC is a beverage concept built around colourful drinks including lemonades, smoothies, flavoured waters and frozen beverages. The name fits neatly into the […]
Patagonia vs. Pattie Gonia: When Does a Parody Become a Trademark Problem?
There are brand names, and then there are names that make you stop and think, “Wait, can they actually do that?” Pattie Gonia has always fallen squarely into the second category. Pattie Gonia is the drag persona of environmentalist and photographer Wyn Wiley. The name is an unmistakable play on Patagonia, the outdoor apparel company […]