Few brands have defended their identity like Jack Daniel’s. In this episode, we dig into:

🥃 The legendary whiskey’s long history of trademark enforcement

⚖️ Why its square bottle and black label became courtroom icons

🐶 The Supreme Court case over the “Bad Spaniels” parody toy — and what it means for trademark law

💡 How heritage brands walk the line between humor and dilution Jack Daniel’s proves that a consistent brand isn’t built overnight — it’s protected over decades.