Trademark lawyer. Brand enthusiast. Storyteller. And someone who believes intellectual property is far too interesting to be buried under legal jargon.
Relani Belous is the creator and host of The Trademark Channel™, where she brings decades of experience in trademark law, intellectual property, entertainment and media to stories about the brands shaping business and culture.
Photos provided by: Relani Belous
Relani’s career has included having a first row seat to the fascinating world of brands, intellectual property and entertainment.
As trademark and intellectual property attorney based in Los Angeles, she has worked with global corporations, entrepreneurs, creatives and some seriously famous names. Her career has included senior roles in entertainment and media, including past in-house work with MGM and serving as General Counsel for Stan Lee’s POW! Entertainment.
Along the way, she’s managed international trademark portfolios, negotiated licensing and digital distribution deals and worked with intellectual property connected to iconic properties including James Bond/007, Pink Panther and Stan Lee.
Today, Relani is the founder her own law firm Belous Law, and created of The Trademark Channel, as a separate venture to foray her experience into trademark education and news people can actually understand.
But yes, we will report on Trademark law, brand management, licensing, entertainment, digital media, consumer products and intellectual property portfolios of all shapes and sizes.
Relani has spent years working where intellectual property, entertainment and popular culture collide and with AI – oh the news we have to report! Stay tuned and stay away from the prompt
With a background in finance – this gives your host an uncommon perspective on the relationship between intellectual property, business and the value of a brand – and the bottom line!
Really.
Trademarks are hiding in plain sight. They’re in the shoes you wear, the shows you stream, the products you buy and the celebrities you follow. They’re behind billion-dollar businesses, legendary rivalries, courtroom battles and some wonderfully strange moments in brand history.
Relani created The Trademark Channel™ to tell those stories.
No law degree required. No legal advice offered. Just credible trademark education, real-world examples and a host who genuinely can’t get enough of this stuff.
Photo by: Relani Belous / 2025 Licensing Expo
The more you understand trademarks, the more you begin to see brands differently.
Through The Trademark Channel™, Relani explores the people, ideas, disputes and decisions behind recognizable brands and emerging ones alike, making complex intellectual property topics understandable, relevant and hard to forget.
Stay curious. There’s always another story.